Amethyst Chiropractic Clinic needed a rebrand, with a brief that requested a clean and simple look. I came up with two options for the client, both pulling on separate elements of the brief that was important to them. One stayed very safe with the blue of the existing brand, whilst the other was more creative, changing the companies colour to purple to match the gemstone name ‘amethyst’. They opted for the later, and the design works well in a crisp and sharp manner.
